5 Simple blog building techniques

5 Crucial Elements For Designing Your Blog


Flashy elements and cool themes are necessary for your blog. When designing your blog to build a following that eventually leads to monetization, you need to consider how your content will come across.

Content is what builds your community, and doesn’t actually make you money itself. But, because content is so imporntat, you need to have a blog design that delivers your content well.

I am going to go over the 5 most crucial elements when it comes to designing your blog. Your design can make or break the success of your blog, so don’t miss a single step.

1. Content Emphasis

Content is the most important element of your blog because it builds your readership. So you need to make sure your blog design points everyone’s attention to your content.

So, you want to create a large spotlight that highlights your content, and your readers will better understand what your blog is all about. Your design must focus on not only the main area of your blog but also anywhere on your blog that you may have content.

Your design focus should also be on your opt-in form, your affiliate links, and subscription box. Keep your readers eyes directed where they should be and make relevant sources of income noticeable.

2. Simple Structure

You want as little distractions as possible so your readers can focus on your content and move around your blog easily. So the simpler your design, the better it will be for your readers to navigate. This also means you will get far more pages visits from yoru blog readers.

Your content should be easy to distinguish from other areas of your site. You also want readers to look at something on your site and know what’s going on immediately. So clearly label your navigation and don’t throw in a bunch of widgets and icons that look cool. They are likely just annoying.

3. Be Good Looking

Every element of your blog should look good and have a good feel to it. Match your colors, your fonts, and your photos to the theme of your blog. Use no more than two font sizes, and no more than one font and one font color.

So many bloggers put an emphasis on their home page and neglect everything else. Behind your home page, the most viewed page is your “about” section. Following close behind is your contact page. So make sure you put a good amount of effort into both of these sections.

4. Memorability

You want your blog to be memorable. Not everything will be, but some element of your design should stand out and attract readers back to your community.

This could be anything. Your logo, your color scheme, yoru typography, or some other element that is eye-appealing and attractive to your reader.

Memorability follows close in line with branding. So make sure that people will look at your blog and immediately recognize your brand. Good examples of thos are Copyblogger and Clicknewz.

5. Expands Easily

Anytime you approach your advertiser, they will likely ask you for demographic information. Though you can get by with just offering up gender percentages and age categories of your readers, it’s a good idea to get a little more dirt on them.

Other great information to ask is geographic location, household income, marital status, number of children, ect. You can get this information by posting polls and surveys, or get more detailed status reports with sites like Quantcast.com

Stay Away From Adsense and other contextual advertising

If you are really into making money with advertising, this might pain you. But, Google Adsense really devalues your site and makes it seem unprofessional. If you want to generate real revenue from your blog, then you have to let go of Adsense and move on to bigger and better things.

Attracting advertisers to your blog will take some effort, but with the right tools and tactics you are well on your way to posting ads that generate a good source of revenue for your blog.

A few more pointers: remember to keep your blog professional. Don’t go on rants about how bad traffic was that morning or how your dog never keeps his food in the dish. Stay on topic, have an “About Us” section to let advertisers know who you are, and maintain a professional voice in your writing.

Now, go out and sell those ads!

Reciprocal relationship building

25 Strategies to Build a Better Relationship with Your Audience


Do you feel distance from your audience? Is there a disconnect between how you want to communicate with them and how you actually do?

Often when you run an online business, it’s hard to build personal relationship with your clients, fans, and audience because you never actually get to shake their hands. You don’t have to let this distance stop you from building great lasting relationships with your fans.

Follow these quick 25 strategies to help build a better relationship with your audience and watch your dynamics change instantly.

Social Networking

  1. Rather than asking for Facebook “likes”, link your email marketing campaign to Facebook and ask for specific feedback. “Likes” are good, but feedback is much better because it gives you something to work toward, and offers your audience a glimpse at what others are saying.

  2. Acknowledge emails, comments, and tweets. Don’t ignore anyone because they will likely find someone else to follow that is more attentive.

  3. Don’t just sharing links on Facebook, Twitter, or LinkedIn. Talk about what you are sharing and add personality to your links.

  4. Send appreciation to at least one person a day. Acknowledge them using Twitter, Facebook, email, or phone.

  5. As you begin to increase your network, remember to follow up. Take note of birthdays, holidays, ect. Send “thank yous” and “thinking of yous” to let people know you care.

  6. Be proactive and network weekly. Not just in social mediums like Facebook and Twitter. Go to events, seminars, and join mastermind groups.

  7. Create co-marketing opportunities with businesses that compliment your own.

  8. Leverage other’s businesses with promotions and discounts.

  9. Be thankful for every mention you receive from others online. They are what keeps your business afloat.

  10. Build quality relationships with people you know and trust. They will invest in your brand every time.

Sharing Information

  1. Commit to updating your website or blog at least once a week. Not only do search engines love new content, but so do people.

  2. If someone finds your site looking for a solution to his problem, you have merely seconds to capture his attention. Always keep that in mind.

  3. Be helpful and engaging. Reciprocity produces incredible returns. This works even if you pass along a simple tip or piece of advice to a fellow IM’er.

  4. Be real, honest, and genuine in your approach. Sincerity is the golden ticket to success.

  5. Assume your audience is loaded down with tons of information everyday. Find out what makes your message different and go for that angle.

  6. Write sales copy in a conversational tone. It’s more comfortable for you and your audience if it’s authentic.

  7. Find the balance between branding and blatant self-promotion.

  8. Make it easy for readers to leave comments on your blog and articles. Comments create loyalty.

  9. Select a few customers for a beta test with your new products. Get tons of feedback and make them feel good about being selected.

  10. Know your audience. That is the key to creating high quality relevant content that everyone craves.

  11. Brainstorm different angles and story ideas to use in your articles and blogs. Make sure each message has its own delivery and approach.

  12. Break through the noise of your competitors by understand what your audience wants and how to get it to them in a unique way.

  13. Building a community is far more effective than building a following.

  14. 100 engaged in your community if far greater than 1000 token visitors.

  15. Next to your home page, your “about” page is the second most visited on your site. Make it shine and let your audience get to know the real you. Share your story, how to got to where you are, what struggles you went through, and why you want to help others succeed.


Remember that your business isn’t about you; it’s about them. Always keep that in mind when creating content, from your website, to your email campaign, to your posts on your social media sites.

The more you pay attention to your audience, the more connected you will feel. Respond to their feedback, thank them for helping you better your business, and acknowledge when you have failed. It makes you more authentic and builds great trust.

Backlinking for traffic

7 Backlink Building Techniques That Dominate


Backlinks are crucial to anyone who wants to get major traffic from search engines. So, it’s safe to say any smart Webmaster should put focus on backlinks.

Think of links from other sites to your site as vote in favor of your ranking. This tells search engines, “Hey, I’m trusted over here, can you give me a boost?”

Ranking can determine how much income you generate on the web. In fact, the difference between ranking number 1 and number 2 can mean thousands of dollars in your pocket. So, it’s time you learn the 7 best techniques for building backlinks and implement them today.

People First

People drive your business. They are the income you bring home, the loyalty you seek, and the trust you want to earn. So, always build your website for people first.

Think about Wikipedia. They pretty much dominate every search on the web. Over half of the pages pulled aren’t worth reading, but Jummy Wales designed the site around the needs of people. People flock to it because it is a user-friendly resource.

If you can get enough real people to genuinely care about your site, then you will rank highly for your keywords and keyphrases in your niche. Get the buzz going and watch the links follow.

Be Resourceful

Design your site with purpose. Be resourceful and useful to the people who visit your site. Popular sites on the web are filled with valuable information and products that people keep coming back to.

Take a good look at your site and ask yourself if and how it is helping others online. If you can’t figure this out, then you need to rethink your intentions.

Write Amazing Content

With sites like Twitter, Facebook, and Diggs you can get a great amount of links just by writing amazing content. The best part is awesome content picks up backlinks all the time, regardless of how old it is.

Amazing content can be anything from an article filled with advice, a funny image, a cool video, and much more. Just keep pouring content out there and fill the needs of the people in your niche.

Use Article Directories

Article directories are a great way to get the word out there about your site. Take caution because a ton of spammy article directories exist. But the good one are worth their weight in gold.

Check out sites like Ezine Articles, Article Dashboard, and Go Articles. These sites review articles first before putting them on the web. This helps to avoid spam and duplicate content.

Once you write your content, you can fill out your Author Box. This gives you the opportunity to add a backlink that leads to your site. It’s a good idea to add a backlink that directly relates to the content you wrote. Don’t just direct all traffic to your home page. Choose landing pages that add value to the reader’s experience.

Design an Astonishing Site

You can have a good looking site without spending tons of money. Buy templates from WordPress Theme sites, or other theme sites and edit them. If you have some extra cash, why not hire a quality web designer to build your site for you?

Once your design is set and your site looks mind-blowing, you can find links in CSS and Design directories. There are plenty of directories out there that showcase beautiful web designs, so don’t miss out.


You likely got into your niche because of the influence of others. You read everything they had to say and followed their lead. Why not use these influential resources for collaboration? Some of the greatest online businesses in the world were created by great minds working together toward a common goal.

Interview Influencers

Just as you likely to work with influencers on a project, you can also interview them to get great information out to your audience. Interviews pine you as an expert. If someone is looking for the person you interviewed on the web, they can be directed to your site and soon come to you for more information.

Implement these 7 techniques for building the best backlinks and you won’t need to worry about traffic flow any longer. Soon people will flock to your site for valuable information and products. Before you know it, your name will appear all over the web as the go-to authority in your niche.

Love your audience and they’ll love you back

How to Love Your Audiences So They Stick Around


When it comes to blogging or building a website that puts out a lot of content, you have to learn to love your readers. And I mean really love them.

Building this type of relationship with your audience is a guaranteed ticket on the success express. You can’t just blog or write for the money. You have to do it for the love, too. In fact, the love should be the driving force that keeps you going when times get rough or you just don’t want to work.

Always remember if you take care of your audience, your audience will take care of you. If you ever lose sight of that, they will notice right away. This follows by a series of unsubscribed members of your list and emails from hurt readers. So avoid this disaster by learning to truly love your audience. Here’s how!

Always Put Your Audience First

Bloggers can get so self-involved that they fall off course and begin blogging for themselves or for the search engine bots. Always remember that they relationships you build within your community are the most important of all.

Give your audience exactly what they want to read and listen when they respond to your writing. Read comments and provide a message that evokes a sense of belonging within your community.

Get to know your audience and understand exactly whom they are. Knowing their wants, needs, desires, and fears will allow you to provide the exact information to help them.

Write content that is unique, relevant, and adds value to your reader’s day. If you keep writing the same old thing that your audiences has seen a dozen times before, you will get a responsive yawn followed by a click that leads them elsewhere. This doesn’t mean your material needs to be cutting-edge and brand new. But shed a new light or view it from a fresh perspective.

Add value to your reader’s experience that they can’t find anywhere else. Give your readers something to ponder, something to take away, and something that leaves them in awe. If they step away feeling more knowledgeable, then you’ve done your job.

Knowing What They Want

Sometimes knowing what your audience wants can be tough. Especially when they don’t come out and directly say it. There are a few quick ways to find this out.

The first is to simply ask. Ask questions in your blog posts, newsletters, on Twitter, Facebook, or other outlets where you spend time with your followers. One of the best ways to help your reader feel included is to directly ask for their advice on what to post.

Once you ask, actually listen to what they tell you. It can be as simple as taking the time to read through all of your comments. Also peruse forums related to your niche to find out what people want to know.

Reciprocity Adds Value

If someone does something nice for you, return the favor. Respond to comments that your readers leave. Never ignore what readers have to say, even if you write a simple “thank you” or “right on.”

Sometimes your blog comments get so huge that you can’t respond to every single one of them. But at least read them and keep what your readers have to say in mind as you press forward through your endeavors.

Often your readers will perform random acts of kindness toward you or your business. This is the best time to return thanks in some way. Give back and strengthen your relationship with your readers. If someone takes time to help you in the first place, they are likely willing to do it again.

Throw Out the Sales Pitchy Stuff

People feel sick when they know they are just there to listen to your sales pitch. Don’t do that to your audience. When you log onto the Internet, sales pitches are everyone. Web users spend too much time trying to avoid them already. Don’t add to their woes.

A resource page on your blog is a great way to sell for your affiliates. This is a simple no pressure approach to get the word out about great products in which you firmly believe.

Load your resource page up with products that you actually use and love in your business. Once you do this, you will likely find yourself creating products of your own to sell. Until then, just work on loving your readers and not monetizing them.

Crap Marketing – Episode 1


And welcome to our new series of blog posts entitled “CRAP MARKETING”

In this series of You Tube videos we are covering a strategy that we will be using to support our clients, and unlike the title the marketing will not be CRAP at all.

We hope you enjoy the videos and look forward to helping you grow your own business using some of the tips, tricks and strategies shared.

Watch the video

All the best