When it comes to blogging or building a website that puts out a lot of content, you have to learn to love your readers. And I mean really love them.
Building this type of relationship with your audience is a guaranteed ticket on the success express. You can’t just blog or write for the money. You have to do it for the love, too. In fact, the love should be the driving force that keeps you going when times get rough or you just don’t want to work.
Always remember if you take care of your audience, your audience will take care of you. If you ever lose sight of that, they will notice right away. This follows by a series of unsubscribed members of your list and emails from hurt readers. So avoid this disaster by learning to truly love your audience. Here’s how!
Always Put Your Audience First
Bloggers can get so self-involved that they fall off course and begin blogging for themselves or for the search engine bots. Always remember that they relationships you build within your community are the most important of all.
Give your audience exactly what they want to read and listen when they respond to your writing. Read comments and provide a message that evokes a sense of belonging within your community.
Get to know your audience and understand exactly whom they are. Knowing their wants, needs, desires, and fears will allow you to provide the exact information to help them.
Write content that is unique, relevant, and adds value to your reader’s day. If you keep writing the same old thing that your audiences has seen a dozen times before, you will get a responsive yawn followed by a click that leads them elsewhere. This doesn’t mean your material needs to be cutting-edge and brand new. But shed a new light or view it from a fresh perspective.
Add value to your reader’s experience that they can’t find anywhere else. Give your readers something to ponder, something to take away, and something that leaves them in awe. If they step away feeling more knowledgeable, then you’ve done your job.
Knowing What They Want
Sometimes knowing what your audience wants can be tough. Especially when they don’t come out and directly say it. There are a few quick ways to find this out.
The first is to simply ask. Ask questions in your blog posts, newsletters, on Twitter, Facebook, or other outlets where you spend time with your followers. One of the best ways to help your reader feel included is to directly ask for their advice on what to post.
Once you ask, actually listen to what they tell you. It can be as simple as taking the time to read through all of your comments. Also peruse forums related to your niche to find out what people want to know.
Reciprocity Adds Value
If someone does something nice for you, return the favor. Respond to comments that your readers leave. Never ignore what readers have to say, even if you write a simple “thank you” or “right on.”
Sometimes your blog comments get so huge that you can’t respond to every single one of them. But at least read them and keep what your readers have to say in mind as you press forward through your endeavors.
Often your readers will perform random acts of kindness toward you or your business. This is the best time to return thanks in some way. Give back and strengthen your relationship with your readers. If someone takes time to help you in the first place, they are likely willing to do it again.
Throw Out the Sales Pitchy Stuff
People feel sick when they know they are just there to listen to your sales pitch. Don’t do that to your audience. When you log onto the Internet, sales pitches are everyone. Web users spend too much time trying to avoid them already. Don’t add to their woes.
A resource page on your blog is a great way to sell for your affiliates. This is a simple no pressure approach to get the word out about great products in which you firmly believe.
Load your resource page up with products that you actually use and love in your business. Once you do this, you will likely find yourself creating products of your own to sell. Until then, just work on loving your readers and not monetizing them.