Tag: relationship building

Reciprocal relationship building

25 Strategies to Build a Better Relationship with Your Audience


Do you feel distance from your audience? Is there a disconnect between how you want to communicate with them and how you actually do?

Often when you run an online business, it’s hard to build personal relationship with your clients, fans, and audience because you never actually get to shake their hands. You don’t have to let this distance stop you from building great lasting relationships with your fans.

Follow these quick 25 strategies to help build a better relationship with your audience and watch your dynamics change instantly.

Social Networking

  1. Rather than asking for Facebook “likes”, link your email marketing campaign to Facebook and ask for specific feedback. “Likes” are good, but feedback is much better because it gives you something to work toward, and offers your audience a glimpse at what others are saying.

  2. Acknowledge emails, comments, and tweets. Don’t ignore anyone because they will likely find someone else to follow that is more attentive.

  3. Don’t just sharing links on Facebook, Twitter, or LinkedIn. Talk about what you are sharing and add personality to your links.

  4. Send appreciation to at least one person a day. Acknowledge them using Twitter, Facebook, email, or phone.

  5. As you begin to increase your network, remember to follow up. Take note of birthdays, holidays, ect. Send “thank yous” and “thinking of yous” to let people know you care.

  6. Be proactive and network weekly. Not just in social mediums like Facebook and Twitter. Go to events, seminars, and join mastermind groups.

  7. Create co-marketing opportunities with businesses that compliment your own.

  8. Leverage other’s businesses with promotions and discounts.

  9. Be thankful for every mention you receive from others online. They are what keeps your business afloat.

  10. Build quality relationships with people you know and trust. They will invest in your brand every time.

Sharing Information

  1. Commit to updating your website or blog at least once a week. Not only do search engines love new content, but so do people.

  2. If someone finds your site looking for a solution to his problem, you have merely seconds to capture his attention. Always keep that in mind.

  3. Be helpful and engaging. Reciprocity produces incredible returns. This works even if you pass along a simple tip or piece of advice to a fellow IM’er.

  4. Be real, honest, and genuine in your approach. Sincerity is the golden ticket to success.

  5. Assume your audience is loaded down with tons of information everyday. Find out what makes your message different and go for that angle.

  6. Write sales copy in a conversational tone. It’s more comfortable for you and your audience if it’s authentic.

  7. Find the balance between branding and blatant self-promotion.

  8. Make it easy for readers to leave comments on your blog and articles. Comments create loyalty.

  9. Select a few customers for a beta test with your new products. Get tons of feedback and make them feel good about being selected.

  10. Know your audience. That is the key to creating high quality relevant content that everyone craves.

  11. Brainstorm different angles and story ideas to use in your articles and blogs. Make sure each message has its own delivery and approach.

  12. Break through the noise of your competitors by understand what your audience wants and how to get it to them in a unique way.

  13. Building a community is far more effective than building a following.

  14. 100 engaged in your community if far greater than 1000 token visitors.

  15. Next to your home page, your “about” page is the second most visited on your site. Make it shine and let your audience get to know the real you. Share your story, how to got to where you are, what struggles you went through, and why you want to help others succeed.


Remember that your business isn’t about you; it’s about them. Always keep that in mind when creating content, from your website, to your email campaign, to your posts on your social media sites.

The more you pay attention to your audience, the more connected you will feel. Respond to their feedback, thank them for helping you better your business, and acknowledge when you have failed. It makes you more authentic and builds great trust.