Category: Marketing Tips

Category: Marketing Tips

Crap Marketing – Episode 1

Hi,

And welcome to our new series of blog posts entitled “CRAP MARKETING”

In this series of You Tube videos we are covering a strategy that we will be using to support our clients, and unlike the title the marketing will not be CRAP at all.

We hope you enjoy the videos and look forward to helping you grow your own business using some of the tips, tricks and strategies shared.

Watch the video

All the best

Reciprocal relationship building

25 Strategies to Build a Better Relationship with Your Audience

Introduction

Do you feel distance from your audience? Is there a disconnect between how you want to communicate with them and how you actually do?

Often when you run an online business, it’s hard to build personal relationship with your clients, fans, and audience because you never actually get to shake their hands. You don’t have to let this distance stop you from building great lasting relationships with your fans.

Follow these quick 25 strategies to help build a better relationship with your audience and watch your dynamics change instantly.

Social Networking

  1. Rather than asking for Facebook “likes”, link your email marketing campaign to Facebook and ask for specific feedback. “Likes” are good, but feedback is much better because it gives you something to work toward, and offers your audience a glimpse at what others are saying.

  2. Acknowledge emails, comments, and tweets. Don’t ignore anyone because they will likely find someone else to follow that is more attentive.

  3. Don’t just sharing links on Facebook, Twitter, or LinkedIn. Talk about what you are sharing and add personality to your links.

  4. Send appreciation to at least one person a day. Acknowledge them using Twitter, Facebook, email, or phone.

  5. As you begin to increase your network, remember to follow up. Take note of birthdays, holidays, ect. Send “thank yous” and “thinking of yous” to let people know you care.

  6. Be proactive and network weekly. Not just in social mediums like Facebook and Twitter. Go to events, seminars, and join mastermind groups.

  7. Create co-marketing opportunities with businesses that compliment your own.

  8. Leverage other’s businesses with promotions and discounts.

  9. Be thankful for every mention you receive from others online. They are what keeps your business afloat.

  10. Build quality relationships with people you know and trust. They will invest in your brand every time.

Sharing Information

  1. Commit to updating your website or blog at least once a week. Not only do search engines love new content, but so do people.

  2. If someone finds your site looking for a solution to his problem, you have merely seconds to capture his attention. Always keep that in mind.

  3. Be helpful and engaging. Reciprocity produces incredible returns. This works even if you pass along a simple tip or piece of advice to a fellow IM’er.

  4. Be real, honest, and genuine in your approach. Sincerity is the golden ticket to success.

  5. Assume your audience is loaded down with tons of information everyday. Find out what makes your message different and go for that angle.

  6. Write sales copy in a conversational tone. It’s more comfortable for you and your audience if it’s authentic.

  7. Find the balance between branding and blatant self-promotion.

  8. Make it easy for readers to leave comments on your blog and articles. Comments create loyalty.

  9. Select a few customers for a beta test with your new products. Get tons of feedback and make them feel good about being selected.

  10. Know your audience. That is the key to creating high quality relevant content that everyone craves.

  11. Brainstorm different angles and story ideas to use in your articles and blogs. Make sure each message has its own delivery and approach.

  12. Break through the noise of your competitors by understand what your audience wants and how to get it to them in a unique way.

  13. Building a community is far more effective than building a following.

  14. 100 engaged in your community if far greater than 1000 token visitors.

  15. Next to your home page, your “about” page is the second most visited on your site. Make it shine and let your audience get to know the real you. Share your story, how to got to where you are, what struggles you went through, and why you want to help others succeed.

Bonus

Remember that your business isn’t about you; it’s about them. Always keep that in mind when creating content, from your website, to your email campaign, to your posts on your social media sites.

The more you pay attention to your audience, the more connected you will feel. Respond to their feedback, thank them for helping you better your business, and acknowledge when you have failed. It makes you more authentic and builds great trust.

5 Simple blog building techniques

5 Crucial Elements For Designing Your Blog

Introduction

Flashy elements and cool themes are necessary for your blog. When designing your blog to build a following that eventually leads to monetization, you need to consider how your content will come across.

Content is what builds your community, and doesn’t actually make you money itself. But, because content is so imporntat, you need to have a blog design that delivers your content well.

I am going to go over the 5 most crucial elements when it comes to designing your blog. Your design can make or break the success of your blog, so don’t miss a single step.

1. Content Emphasis

Content is the most important element of your blog because it builds your readership. So you need to make sure your blog design points everyone’s attention to your content.

So, you want to create a large spotlight that highlights your content, and your readers will better understand what your blog is all about. Your design must focus on not only the main area of your blog but also anywhere on your blog that you may have content.

Your design focus should also be on your opt-in form, your affiliate links, and subscription box. Keep your readers eyes directed where they should be and make relevant sources of income noticeable.

2. Simple Structure

You want as little distractions as possible so your readers can focus on your content and move around your blog easily. So the simpler your design, the better it will be for your readers to navigate. This also means you will get far more pages visits from yoru blog readers.

Your content should be easy to distinguish from other areas of your site. You also want readers to look at something on your site and know what’s going on immediately. So clearly label your navigation and don’t throw in a bunch of widgets and icons that look cool. They are likely just annoying.

3. Be Good Looking

Every element of your blog should look good and have a good feel to it. Match your colors, your fonts, and your photos to the theme of your blog. Use no more than two font sizes, and no more than one font and one font color.

So many bloggers put an emphasis on their home page and neglect everything else. Behind your home page, the most viewed page is your “about” section. Following close behind is your contact page. So make sure you put a good amount of effort into both of these sections.

4. Memorability

You want your blog to be memorable. Not everything will be, but some element of your design should stand out and attract readers back to your community.

This could be anything. Your logo, your color scheme, yoru typography, or some other element that is eye-appealing and attractive to your reader.

Memorability follows close in line with branding. So make sure that people will look at your blog and immediately recognize your brand. Good examples of thos are Copyblogger and Clicknewz.

5. Expands Easily

Anytime you approach your advertiser, they will likely ask you for demographic information. Though you can get by with just offering up gender percentages and age categories of your readers, it’s a good idea to get a little more dirt on them.

Other great information to ask is geographic location, household income, marital status, number of children, ect. You can get this information by posting polls and surveys, or get more detailed status reports with sites like Quantcast.com

Stay Away From Adsense and other contextual advertising

If you are really into making money with advertising, this might pain you. But, Google Adsense really devalues your site and makes it seem unprofessional. If you want to generate real revenue from your blog, then you have to let go of Adsense and move on to bigger and better things.

Attracting advertisers to your blog will take some effort, but with the right tools and tactics you are well on your way to posting ads that generate a good source of revenue for your blog.

A few more pointers: remember to keep your blog professional. Don’t go on rants about how bad traffic was that morning or how your dog never keeps his food in the dish. Stay on topic, have an “About Us” section to let advertisers know who you are, and maintain a professional voice in your writing.

Now, go out and sell those ads!