Category: Blogging

Category: Blogging

Crap Marketing – Episode 1

Hi,

And welcome to our new series of blog posts entitled “CRAP MARKETING”

In this series of You Tube videos we are covering a strategy that we will be using to support our clients, and unlike the title the marketing will not be CRAP at all.

We hope you enjoy the videos and look forward to helping you grow your own business using some of the tips, tricks and strategies shared.

Watch the video

All the best

5 Simple blog building techniques

5 Crucial Elements For Designing Your Blog

Introduction

Flashy elements and cool themes are necessary for your blog. When designing your blog to build a following that eventually leads to monetization, you need to consider how your content will come across.

Content is what builds your community, and doesn’t actually make you money itself. But, because content is so imporntat, you need to have a blog design that delivers your content well.

I am going to go over the 5 most crucial elements when it comes to designing your blog. Your design can make or break the success of your blog, so don’t miss a single step.

1. Content Emphasis

Content is the most important element of your blog because it builds your readership. So you need to make sure your blog design points everyone’s attention to your content.

So, you want to create a large spotlight that highlights your content, and your readers will better understand what your blog is all about. Your design must focus on not only the main area of your blog but also anywhere on your blog that you may have content.

Your design focus should also be on your opt-in form, your affiliate links, and subscription box. Keep your readers eyes directed where they should be and make relevant sources of income noticeable.

2. Simple Structure

You want as little distractions as possible so your readers can focus on your content and move around your blog easily. So the simpler your design, the better it will be for your readers to navigate. This also means you will get far more pages visits from yoru blog readers.

Your content should be easy to distinguish from other areas of your site. You also want readers to look at something on your site and know what’s going on immediately. So clearly label your navigation and don’t throw in a bunch of widgets and icons that look cool. They are likely just annoying.

3. Be Good Looking

Every element of your blog should look good and have a good feel to it. Match your colors, your fonts, and your photos to the theme of your blog. Use no more than two font sizes, and no more than one font and one font color.

So many bloggers put an emphasis on their home page and neglect everything else. Behind your home page, the most viewed page is your “about” section. Following close behind is your contact page. So make sure you put a good amount of effort into both of these sections.

4. Memorability

You want your blog to be memorable. Not everything will be, but some element of your design should stand out and attract readers back to your community.

This could be anything. Your logo, your color scheme, yoru typography, or some other element that is eye-appealing and attractive to your reader.

Memorability follows close in line with branding. So make sure that people will look at your blog and immediately recognize your brand. Good examples of thos are Copyblogger and Clicknewz.

5. Expands Easily

Anytime you approach your advertiser, they will likely ask you for demographic information. Though you can get by with just offering up gender percentages and age categories of your readers, it’s a good idea to get a little more dirt on them.

Other great information to ask is geographic location, household income, marital status, number of children, ect. You can get this information by posting polls and surveys, or get more detailed status reports with sites like Quantcast.com

Stay Away From Adsense and other contextual advertising

If you are really into making money with advertising, this might pain you. But, Google Adsense really devalues your site and makes it seem unprofessional. If you want to generate real revenue from your blog, then you have to let go of Adsense and move on to bigger and better things.

Attracting advertisers to your blog will take some effort, but with the right tools and tactics you are well on your way to posting ads that generate a good source of revenue for your blog.

A few more pointers: remember to keep your blog professional. Don’t go on rants about how bad traffic was that morning or how your dog never keeps his food in the dish. Stay on topic, have an “About Us” section to let advertisers know who you are, and maintain a professional voice in your writing.

Now, go out and sell those ads!

Love your audience and they’ll love you back

How to Love Your Audiences So They Stick Around

Introduction

When it comes to blogging or building a website that puts out a lot of content, you have to learn to love your readers. And I mean really love them.

Building this type of relationship with your audience is a guaranteed ticket on the success express. You can’t just blog or write for the money. You have to do it for the love, too. In fact, the love should be the driving force that keeps you going when times get rough or you just don’t want to work.

Always remember if you take care of your audience, your audience will take care of you. If you ever lose sight of that, they will notice right away. This follows by a series of unsubscribed members of your list and emails from hurt readers. So avoid this disaster by learning to truly love your audience. Here’s how!

Always Put Your Audience First

Bloggers can get so self-involved that they fall off course and begin blogging for themselves or for the search engine bots. Always remember that they relationships you build within your community are the most important of all.

Give your audience exactly what they want to read and listen when they respond to your writing. Read comments and provide a message that evokes a sense of belonging within your community.

Get to know your audience and understand exactly whom they are. Knowing their wants, needs, desires, and fears will allow you to provide the exact information to help them.

Write content that is unique, relevant, and adds value to your reader’s day. If you keep writing the same old thing that your audiences has seen a dozen times before, you will get a responsive yawn followed by a click that leads them elsewhere. This doesn’t mean your material needs to be cutting-edge and brand new. But shed a new light or view it from a fresh perspective.

Add value to your reader’s experience that they can’t find anywhere else. Give your readers something to ponder, something to take away, and something that leaves them in awe. If they step away feeling more knowledgeable, then you’ve done your job.

Knowing What They Want

Sometimes knowing what your audience wants can be tough. Especially when they don’t come out and directly say it. There are a few quick ways to find this out.

The first is to simply ask. Ask questions in your blog posts, newsletters, on Twitter, Facebook, or other outlets where you spend time with your followers. One of the best ways to help your reader feel included is to directly ask for their advice on what to post.

Once you ask, actually listen to what they tell you. It can be as simple as taking the time to read through all of your comments. Also peruse forums related to your niche to find out what people want to know.

Reciprocity Adds Value

If someone does something nice for you, return the favor. Respond to comments that your readers leave. Never ignore what readers have to say, even if you write a simple “thank you” or “right on.”

Sometimes your blog comments get so huge that you can’t respond to every single one of them. But at least read them and keep what your readers have to say in mind as you press forward through your endeavors.

Often your readers will perform random acts of kindness toward you or your business. This is the best time to return thanks in some way. Give back and strengthen your relationship with your readers. If someone takes time to help you in the first place, they are likely willing to do it again.

Throw Out the Sales Pitchy Stuff

People feel sick when they know they are just there to listen to your sales pitch. Don’t do that to your audience. When you log onto the Internet, sales pitches are everyone. Web users spend too much time trying to avoid them already. Don’t add to their woes.

A resource page on your blog is a great way to sell for your affiliates. This is a simple no pressure approach to get the word out about great products in which you firmly believe.

Load your resource page up with products that you actually use and love in your business. Once you do this, you will likely find yourself creating products of your own to sell. Until then, just work on loving your readers and not monetizing them.