Month: October 2018

Reciprocal relationship building

25 Strategies to Build a Better Relationship with Your Audience

Introduction

Do you feel distance from your audience? Is there a disconnect between how you want to communicate with them and how you actually do?

Often when you run an online business, it’s hard to build personal relationship with your clients, fans, and audience because you never actually get to shake their hands. You don’t have to let this distance stop you from building great lasting relationships with your fans.

Follow these quick 25 strategies to help build a better relationship with your audience and watch your dynamics change instantly.

Social Networking

  1. Rather than asking for Facebook “likes”, link your email marketing campaign to Facebook and ask for specific feedback. “Likes” are good, but feedback is much better because it gives you something to work toward, and offers your audience a glimpse at what others are saying.

  2. Acknowledge emails, comments, and tweets. Don’t ignore anyone because they will likely find someone else to follow that is more attentive.

  3. Don’t just sharing links on Facebook, Twitter, or LinkedIn. Talk about what you are sharing and add personality to your links.

  4. Send appreciation to at least one person a day. Acknowledge them using Twitter, Facebook, email, or phone.

  5. As you begin to increase your network, remember to follow up. Take note of birthdays, holidays, ect. Send “thank yous” and “thinking of yous” to let people know you care.

  6. Be proactive and network weekly. Not just in social mediums like Facebook and Twitter. Go to events, seminars, and join mastermind groups.

  7. Create co-marketing opportunities with businesses that compliment your own.

  8. Leverage other’s businesses with promotions and discounts.

  9. Be thankful for every mention you receive from others online. They are what keeps your business afloat.

  10. Build quality relationships with people you know and trust. They will invest in your brand every time.

Sharing Information

  1. Commit to updating your website or blog at least once a week. Not only do search engines love new content, but so do people.

  2. If someone finds your site looking for a solution to his problem, you have merely seconds to capture his attention. Always keep that in mind.

  3. Be helpful and engaging. Reciprocity produces incredible returns. This works even if you pass along a simple tip or piece of advice to a fellow IM’er.

  4. Be real, honest, and genuine in your approach. Sincerity is the golden ticket to success.

  5. Assume your audience is loaded down with tons of information everyday. Find out what makes your message different and go for that angle.

  6. Write sales copy in a conversational tone. It’s more comfortable for you and your audience if it’s authentic.

  7. Find the balance between branding and blatant self-promotion.

  8. Make it easy for readers to leave comments on your blog and articles. Comments create loyalty.

  9. Select a few customers for a beta test with your new products. Get tons of feedback and make them feel good about being selected.

  10. Know your audience. That is the key to creating high quality relevant content that everyone craves.

  11. Brainstorm different angles and story ideas to use in your articles and blogs. Make sure each message has its own delivery and approach.

  12. Break through the noise of your competitors by understand what your audience wants and how to get it to them in a unique way.

  13. Building a community is far more effective than building a following.

  14. 100 engaged in your community if far greater than 1000 token visitors.

  15. Next to your home page, your “about” page is the second most visited on your site. Make it shine and let your audience get to know the real you. Share your story, how to got to where you are, what struggles you went through, and why you want to help others succeed.

Bonus

Remember that your business isn’t about you; it’s about them. Always keep that in mind when creating content, from your website, to your email campaign, to your posts on your social media sites.

The more you pay attention to your audience, the more connected you will feel. Respond to their feedback, thank them for helping you better your business, and acknowledge when you have failed. It makes you more authentic and builds great trust.

Backlinking for traffic

7 Backlink Building Techniques That Dominate

Introduction

Backlinks are crucial to anyone who wants to get major traffic from search engines. So, it’s safe to say any smart Webmaster should put focus on backlinks.

Think of links from other sites to your site as vote in favor of your ranking. This tells search engines, “Hey, I’m trusted over here, can you give me a boost?”

Ranking can determine how much income you generate on the web. In fact, the difference between ranking number 1 and number 2 can mean thousands of dollars in your pocket. So, it’s time you learn the 7 best techniques for building backlinks and implement them today.

People First

People drive your business. They are the income you bring home, the loyalty you seek, and the trust you want to earn. So, always build your website for people first.

Think about Wikipedia. They pretty much dominate every search on the web. Over half of the pages pulled aren’t worth reading, but Jummy Wales designed the site around the needs of people. People flock to it because it is a user-friendly resource.

If you can get enough real people to genuinely care about your site, then you will rank highly for your keywords and keyphrases in your niche. Get the buzz going and watch the links follow.

Be Resourceful

Design your site with purpose. Be resourceful and useful to the people who visit your site. Popular sites on the web are filled with valuable information and products that people keep coming back to.

Take a good look at your site and ask yourself if and how it is helping others online. If you can’t figure this out, then you need to rethink your intentions.

Write Amazing Content

With sites like Twitter, Facebook, and Diggs you can get a great amount of links just by writing amazing content. The best part is awesome content picks up backlinks all the time, regardless of how old it is.

Amazing content can be anything from an article filled with advice, a funny image, a cool video, and much more. Just keep pouring content out there and fill the needs of the people in your niche.

Use Article Directories

Article directories are a great way to get the word out there about your site. Take caution because a ton of spammy article directories exist. But the good one are worth their weight in gold.

Check out sites like Ezine Articles, Article Dashboard, and Go Articles. These sites review articles first before putting them on the web. This helps to avoid spam and duplicate content.

Once you write your content, you can fill out your Author Box. This gives you the opportunity to add a backlink that leads to your site. It’s a good idea to add a backlink that directly relates to the content you wrote. Don’t just direct all traffic to your home page. Choose landing pages that add value to the reader’s experience.

Design an Astonishing Site

You can have a good looking site without spending tons of money. Buy templates from WordPress Theme sites, or other theme sites and edit them. If you have some extra cash, why not hire a quality web designer to build your site for you?

Once your design is set and your site looks mind-blowing, you can find links in CSS and Design directories. There are plenty of directories out there that showcase beautiful web designs, so don’t miss out.

Collaborate

You likely got into your niche because of the influence of others. You read everything they had to say and followed their lead. Why not use these influential resources for collaboration? Some of the greatest online businesses in the world were created by great minds working together toward a common goal.

Interview Influencers

Just as you likely to work with influencers on a project, you can also interview them to get great information out to your audience. Interviews pine you as an expert. If someone is looking for the person you interviewed on the web, they can be directed to your site and soon come to you for more information.

Implement these 7 techniques for building the best backlinks and you won’t need to worry about traffic flow any longer. Soon people will flock to your site for valuable information and products. Before you know it, your name will appear all over the web as the go-to authority in your niche.